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	<title>Grand Valley American Marketing Association</title>
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	<link>http://grandvalleyama.com</link>
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		<title>What is your &#8220;personal brand&#8221;?</title>
		<link>http://grandvalleyama.com/2010/02/what-is-your-personal-brand/</link>
		<comments>http://grandvalleyama.com/2010/02/what-is-your-personal-brand/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:18:38 +0000</pubDate>
		<dc:creator>josh b</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=360</guid>
		<description><![CDATA[Recently I read an article in GQ Magazine talking about &#8220;re-branding&#8221; yourself. This is an interesting topic and it has been mentioned during some of our AMA meetings in the past &#8211; the concept of marketing your own brand. How do we develop our own brand? It seems there is a process in which you [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I read an article in <a href="http://www.gq.com" onclick="pageTracker._trackPageview('/outgoing/www.gq.com?referer=');">GQ Magazine</a> talking about &#8220;re-branding&#8221; yourself. This is an interesting topic and it has been mentioned during some of our AMA meetings in the past &#8211; the concept of marketing your own brand. How do we develop our own brand? It seems there is a process in which you separate your personal self from your public self. To some this may seem like a facade, but it looks to be a growing trend in the business world. </p>
<p>Our personal brand is the energy we give off when we enter a room. We can instantly tell what someone&#8217;s &#8220;brand&#8221; is by looking at them, listening to the way they speak, and the way they present themselves or handle certain situations. Our personal brand is not our personality. We can be the most depressed and grumpy person at home, but we don&#8217;t want to bring that energy into the workplace, so we develop our &#8220;brand&#8221; that people associate with us. How we sell ourselves to others can really determine our success. This concept trickles down all the way to our resume and how it is presented to employers. From interview #1 we have to have our brand figured out. </p>
<p>Personal brands can extend out of the workplace into daily life. From the clothes we choose to wear to the car we drive all describe something about us &#8211; we are constantly positioning ourselves, working an angle, coming up with our own selling proposition. After reading this article I have been picking up on brands that my peers give off. Is it true or am I just paranoid? Do we really have to come up with a personal brand strategy to get by in this world, or can we just truly &#8220;be ourselves&#8221;?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bowling with AMA</title>
		<link>http://grandvalleyama.com/2010/02/bowling-with-ama/</link>
		<comments>http://grandvalleyama.com/2010/02/bowling-with-ama/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 01:03:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=340</guid>
		<description><![CDATA[When: March 18, 2010 at 6pm
cost &#038; location to be determined
]]></description>
			<content:encoded><![CDATA[<p>When: March 18, 2010 at 6pm</p>
<p>cost &#038; location to be determined</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Bottle Drive Fundraiser &#8211; 2-27</title>
		<link>http://grandvalleyama.com/2010/02/bottle-drive-fundraiser-2-27/</link>
		<comments>http://grandvalleyama.com/2010/02/bottle-drive-fundraiser-2-27/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:57:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=336</guid>
		<description><![CDATA[Bottle Drive Fundraiser
When: February 27, 2010
Time: 10-2pm
In pursuit of raising money for the National Case Conference, we will be hosting yet another bottle drive.  All plastic and glass bottles and cans should be brought to the Allendale Family Fare where AMA members will be tending machines, as well as, making rounds throughout neighborhoods in [...]]]></description>
			<content:encoded><![CDATA[<p>Bottle Drive Fundraiser<br />
When: February 27, 2010<br />
Time: 10-2pm</p>
<p>In pursuit of raising money for the National Case Conference, we will be hosting yet another bottle drive.  All plastic and glass bottles and cans should be brought to the Allendale Family Fare where AMA members will be tending machines, as well as, making rounds throughout neighborhoods in the area.  All proceeds will go toward the GVSU American Marketing Association.  </p>
<p>Volunteers needed!!! Contact Paige for more info. &#038; to get involved:  events@grandvalleyama.com</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Euchre for a Cause</title>
		<link>http://grandvalleyama.com/2010/02/euchre-for-a-cause/</link>
		<comments>http://grandvalleyama.com/2010/02/euchre-for-a-cause/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:51:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=333</guid>
		<description><![CDATA[Relay For Life Euchre Night!
When: February 26, 2010 at 7pm
Where: 48 West, Sarah &#038; Allie&#8217;s place (ask them the exact building number and such)
Cost: $3 a cup  + any donations
Come enjoy a social event with the AMA for a good cause&#8230;Relay for Life!&#8230;we will be hosting a euchre/card night at 48 West to raise [...]]]></description>
			<content:encoded><![CDATA[<p>Relay For Life Euchre Night!<br />
When: February 26, 2010 at 7pm<br />
Where: 48 West, Sarah &#038; Allie&#8217;s place (ask them the exact building number and such)<br />
Cost: $3 a cup  + any donations</p>
<p>Come enjoy a social event with the AMA for a good cause&#8230;Relay for Life!&#8230;we will be hosting a euchre/card night at 48 West to raise money and awareness for this charitable group. Drinks, Music and overall good time!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hockey with AMA</title>
		<link>http://grandvalleyama.com/2010/02/hockey-with-ama/</link>
		<comments>http://grandvalleyama.com/2010/02/hockey-with-ama/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:45:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=330</guid>
		<description><![CDATA[Griffins College Night at the Van Andel Arena with AMA
When: February 19, 2010 at 7pm
Cost: A discounted student ticket&#8230;more details later. 
Cheer on the Grand Rapids Griffins as they take on the Hamilton Bulldogs with fellow AMA members and friends.
Other exciting promos include dollar hot dogs &#038; dollar beers till 8pm.
To get tickets, email Paige [...]]]></description>
			<content:encoded><![CDATA[<p>Griffins College Night at the Van Andel Arena with AMA<br />
When: February 19, 2010 at 7pm<br />
Cost: A discounted student ticket&#8230;more details later. </p>
<p>Cheer on the Grand Rapids Griffins as they take on the Hamilton Bulldogs with fellow AMA members and friends.<br />
Other exciting promos include dollar hot dogs &#038; dollar beers till 8pm.<br />
To get tickets, email Paige at events@grandvalleyama.com or bring money to our Thursday, February 18 meeting.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Trends in the Marketing industry</title>
		<link>http://grandvalleyama.com/2010/02/trends-in-the-marketing-industry/</link>
		<comments>http://grandvalleyama.com/2010/02/trends-in-the-marketing-industry/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:39:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=327</guid>
		<description><![CDATA[AMA General Meeting
Date: Thursday, March 4, 2010
Topic: Trends in the Marketing Industry
Speaker: Kimberly Bode, President of the West Michigan Professional AMA Chapter
Food and drink will be provided.
All students who are interested may sign up to attend a professional AMA meeting if they would like. Contact Paige at events@grandvalleyama.com.
]]></description>
			<content:encoded><![CDATA[<p>AMA General Meeting<br />
Date: Thursday, March 4, 2010<br />
Topic: Trends in the Marketing Industry<br />
Speaker: Kimberly Bode, President of the West Michigan Professional AMA Chapter</p>
<p>Food and drink will be provided.<br />
All students who are interested may sign up to attend a professional AMA meeting if they would like. Contact Paige at events@grandvalleyama.com.</p>
]]></content:encoded>
			<wfw:commentRss>http://grandvalleyama.com/2010/02/trends-in-the-marketing-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>International Business</title>
		<link>http://grandvalleyama.com/2010/02/international-business/</link>
		<comments>http://grandvalleyama.com/2010/02/international-business/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 00:26:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Special Events]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=321</guid>
		<description><![CDATA[AMA General Meeting
Thursday, February 18, 2010
Topic: International Business and Marketing
Speaker: Jennifer Pope
International/festive food &#038; drink provided. 
]]></description>
			<content:encoded><![CDATA[<p>AMA General Meeting<br />
Thursday, February 18, 2010<br />
Topic: International Business and Marketing<br />
Speaker: Jennifer Pope</p>
<p>International/festive food &#038; drink provided. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Strange Sales Promotions</title>
		<link>http://grandvalleyama.com/2010/01/strange-sales-promotions/</link>
		<comments>http://grandvalleyama.com/2010/01/strange-sales-promotions/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 21:20:45 +0000</pubDate>
		<dc:creator>mcarpenter</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/2010/01/strange-sales-promotions/</guid>
		<description><![CDATA[Over the past few months I have noticed retailers pairing their products with promotions that I would not have expected.  Around Thanksgiving, a tire retailer was offering a free turkey with the purchase of four new tires.  Do you actually want a turkey from a tire retailer? I passed on this amazing bargain. [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past few months I have noticed retailers pairing their products with promotions that I would not have expected.  Around Thanksgiving, a tire retailer was offering a free turkey with the purchase of four new tires.  Do you actually want a turkey from a tire retailer? I passed on this amazing bargain.  I also received 15 free music downloads with an oil change at Quick Lube and a free ski lift ticket with the purchase of over $10 of Shell gasoline.</p>
<p>Where do they come up with these pairings?!</p>
<p>Do you have any more strange promotions to add?</p>
]]></content:encoded>
			<wfw:commentRss>http://grandvalleyama.com/2010/01/strange-sales-promotions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clear Channel Radio</title>
		<link>http://grandvalleyama.com/2010/01/clear-channel-radio/</link>
		<comments>http://grandvalleyama.com/2010/01/clear-channel-radio/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 23:21:33 +0000</pubDate>
		<dc:creator>blangerak</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=303</guid>
		<description><![CDATA[Position: Promotions Director
Company: Clear Channel Radio
Station(s): WBCT-FM, WBFX-FM, WMAX-FM, WOOD-AM, WOOD-FM, WSNX-FM, WTKG-AM
Job Type: fulltime
Job Description:
This position promotes the station&#8217;s image, programs and activities. The promotions person works closely with the program director in creating on-air promotions and also with the sales department in securing new clients and maintaining current advertisers.
Benefits:
Health insurance, dental insurance, 401(K), [...]]]></description>
			<content:encoded><![CDATA[<p>Position: Promotions Director<br />
Company: Clear Channel Radio<br />
Station(s): WBCT-FM, WBFX-FM, WMAX-FM, WOOD-AM, WOOD-FM, WSNX-FM, WTKG-AM<br />
Job Type: fulltime</p>
<p>Job Description:<br />
This position promotes the station&#8217;s image, programs and activities. The promotions person works closely with the program director in creating on-air promotions and also with the sales department in securing new clients and maintaining current advertisers.</p>
<p>Benefits:<br />
Health insurance, dental insurance, 401(K), Life insurance, Disability insurance, Paid vacation, Paid sick leave.</p>
<p>Education Required:<br />
College preferred</p>
<p>Experience Required:<br />
Must possess creativity, passion, energy and the ability to work closely with management, sales and clients in a fast paced environment.</p>
<p>Other Requirements:<br />
Must be willing to work flexible hours as promotions and events demand, proficient in Photoshop CS4 and Publisher.</p>
<p>Date Available: Immediately</p>
<p>How to Apply:<br />
Contact Info:<br />
Rich  Berry<br />
<a href="mailto:richberry@clearchannel.com">richberry@clearchannel.com</a><br />
Fax: 616-242-9373<br />
Instructions: NO PHONE CALLS. NO WALK INS please</p>
<p>Mail or email resume to: Rich Berry 77 Monroe Center NW Suite 1000 Grand Rapids MI 49503</p>
<p>EEO Statement<br />
=============<br />
This company is an Equal Opportunity Employer committed to the creation of a workplace free from discrimination and harassment.  We recruit, hire, train, promote, compensate, and provide benefits and privileges to individuals in all job titles without regard to race, color, creed, religion, ancestry, sexual orientation, national origin, age, sex, disability, veteran status, or other legally protected status.  Our company is committed to a fair and equitable workplace where everyone is a respected and valued member of the team.</p>
]]></content:encoded>
			<wfw:commentRss>http://grandvalleyama.com/2010/01/clear-channel-radio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>ITC Inc.</title>
		<link>http://grandvalleyama.com/2010/01/itc-inc/</link>
		<comments>http://grandvalleyama.com/2010/01/itc-inc/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 23:15:50 +0000</pubDate>
		<dc:creator>blangerak</dc:creator>
				<category><![CDATA[Job Board]]></category>

		<guid isPermaLink="false">http://grandvalleyama.com/?p=300</guid>
		<description><![CDATA[Customer Service / Marketing Assistant
ITC Incorporated, an established designer and supplier of products to various industries, including Marine &#38; RV, has an opening for a FULL TIME Customer Service Associate/Marketing Assistant. General marketing and customer service experience are REQUIRED as well as good telephone and computer skills, including knowledge of Microsoft Office and the Internet. [...]]]></description>
			<content:encoded><![CDATA[<p>Customer Service / Marketing Assistant</p>
<p>ITC Incorporated, an established designer and supplier of products to various industries, including Marine &amp; RV, has an opening for a FULL TIME Customer Service Associate/Marketing Assistant. General marketing and customer service experience are REQUIRED as well as good telephone and computer skills, including knowledge of Microsoft Office and the Internet. Adobe Creative Suite 3 and eBay experience would be a plus. Responsibilities would include, but are not limited to: General customer service functions in retrieving and coordinating internet, fax and phone orders; data entry; general filing and general marketing functions including project management for sales samples, mailings and sales materials. Competitive pay with benefits as a full time employee are available.</p>
<p>Please apply by Mail, by Fax or by Email :<br />
Resumes can be sent by e-mail to <a href="mailto:hr@itc-us.com">hr@itc-us.com</a> or by fax to 616-396-1152 or can be mailed to HR, ITC Inc., 230 E. Lakewood Blvd., Holland, MI 49424. EOE</p>
]]></content:encoded>
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